Every outreach starts with LinkedIn research—titles, job changes, connections, posts, company updates, and more. But most of it lives in open tabs or a seller’s head, disappearing within hours. The result? Wasted time, missed moments, and lost revenue potential.
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Every revisit to the same prospect starts from scratch, multiplying hours lost across accounts and sellers.
Perfect outreach moments slip away when key insights are forgotten within hours.
If great research isn’t captured, leaders can’t replicate what top reps are doing.
Without shared insight, SDRs, AEs, and RevOps work blind, missing chances to accelerate deals.
This isn’t a rep problem—it’s a system gap. Sales tools track calls and emails, but LinkedIn discovery has no system of record. Reps either jot things down, leave tabs open, or hope to remember later (they don’t). So valuable context dies with every browsing session.
Carefully reviewing buyer backgrounds, roles, and responsibilities to assess their relevance and potential fit.
Identifying intent signals by analyzing posts, comments, and overall engagement activity on the platform.
Observing key business trends such as new hiring, recent funding, or market expansion to spot opportunities.
Crafting personalized messages that incorporate meaningful context and resonate with the buyer’s current situation.
Teams waste hours revisiting the same details instead of building on past knowledge.
Research becomes a true asset when it’s organized, searchable, and accessible—so your entire team can leverage it without duplicating effort.
Insights should spark action by creating reminders, nudges, and follow-ups at the right time to keep deals moving forward.
When captured properly, insights can feed directly into outreach sequences, enabling tailored messaging that resonates with each prospect.
Turn scattered insights into structured intelligence that fuels every stage of the sales process.
Sales reps are already putting in the effort—researching, connecting, and gathering valuable insights every day. But without the right systems to capture and share that knowledge, all of that work slips through the cracks.
The result isn’t just wasted time; it’s missed opportunities and lost revenue. In today’s market, where every conversation and touchpoint matters, wasted insight directly translates into wasted revenue.
