Sellers build relationships on LinkedIn, but none of that activity flows into the CRM. At the same time, CRMs store deals and contacts with no visibility into those conversations. The result is a costly blind spot that slows down revenue.
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Chats that show real intent disappear with no reminder or CRM alert—high-potential deals slip away.
SDRs and AEs unknowingly message the same prospect with different pitches, leaving buyers with a disjointed experience.
Leaders can’t see which LinkedIn activities create pipeline, which personas engage, or which messages resonate.
Without shared visibility, Sales, RevOps, and Marketing work in silos—guessing instead of coordinating.
CRMs were built for calls, emails, and deals. LinkedIn is where intent shows up first today.
Important LinkedIn interactions vanish without a record, leaving reps without context for future outreach.
Identifying intent signals by analyzing posts, comments, and overall engagement activity on the platform.
Messages and touchpoints on LinkedIn go unnoticed, making it hard to measure real engagement.
Critical LinkedIn efforts stay invisible in CRM, skewing pipeline visibility and forecasting.
Without LinkedIn activity logged, reps waste time retracing conversations and lose deal velocity.
Coaching suffers because managers can’t see the full picture of rep interactions on LinkedIn.
Forecasting accuracy drops when LinkedIn engagement data never makes it into the CRM.
Marketing attribution breaks when LinkedIn-sourced pipeline isn’t connected to campaign performance.
This isn’t a minor inefficiency. It’s a pipeline killer.
Winning teams are already closing the gap. They:
Automatically log LinkedIn touches—messages, connections, and replies—and sync them directly with CRM contacts and accounts. This ensures nothing slips through the cracks.
Get real-time alerts for responses and engagement, so reps follow up at the right moment without relying on memory. Coaching and forecasting become data-driven.
Track engagement across LinkedIn and CRM to build a single, connected view of the buyer’s journey. Marketing, sales, and ops finally see the same picture.
LinkedIn and CRM are two of your most powerful tools. But if they don’t talk, you never see the full picture. And if you can’t see it—you can’t coach it, scale it, or close it. It’s time to stop letting insights die inside LinkedIn and start bringing social signals into your sales motion. That’s how conversations turn into conversion.
