Tracking customer movements is difficult for several reasons which may include
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Marketer/Seller typically does not have access to a list of customer contacts
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As this tracking is done manually, it becomes difficult when the dataset size becomes large
Proof point
Many organizations have had their largest deals happen because a customer referred another company or a past customer contact moved to another company and that contact reached out. However, do not leave it to chance but instead reach out to customers and customer alumni proactively to generate new opportunities
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