Reps check profiles, posts, and job updates to tailor outreach. But once the tab closes, the research is gone—never captured in the CRM, never shared with the team.
.png)
Profiles visited, signals spotted, and hooks for outreach disappear once the browser closes.
If a rep doesn’t reach out right away, the research is forgotten—and the prospect slips through.
Another rep engaging the same account later starts from scratch, while leaders stay blind on conversations.
Even when a deal progresses, no one knows what insight or trigger led to the first touch.
Research isn’t “just notes.” It’s buyer intelligence. It shows what your prospect cares about, what messages resonate, and whether the timing is right. But when insight is stuck in a tab—or a rep’s head—it never compounds. No collaboration. No continuity. No shared strategy.
Research is buyer intelligence—it reveals what prospects value and how to engage them effectively.
It highlights the right messages and the right moment to reach out.
It highlights the right messages and the right moment to reach out.
Without shared knowledge, teams can’t build on each other’s work or create a unified strategy.
Reps redo the same account research every week, creating unnecessary redundancy.
Hours are wasted because insights stay scattered and unshared across the team.
Leaders assume productivity is low, but the real problem is that hard work isn’t visible.
The challenge isn’t lack of motivation—it’s the absence of a system to capture and align effort.
Reps repeat the same research week after week for the same accounts. Hours are wasted duplicating work and working in silos. Leaders think productivity is low—when in reality, effort is high but invisible. The issue isn’t motivation. It’s capture and coordination.
Transform unused research into a valuable asset that drives measurable business revenue. Turn overlooked findings into opportunities for growth and innovation.
Prospect research saved as reps browse LinkedIn.
Notes linked directly to contacts and accounts.
Next steps scheduled from research.
Insights accessible across the entire GTM team.
The future of outbound isn’t about piling on more work—it’s about capturing and compounding the intelligence your team already has. Research takes effort, but when that effort is captured, it becomes leverage.
By turning LinkedIn insights into shared context and collaboration, teams can convert conversations into real opportunities. Because wasted research isn’t just lost time—it’s lost pipeline.
